Here is a saying we love: "The bitterness of poor quality remains long after the happiness of a low price is forgotten!"
It couldn't be more true and many
of you reading this have unfortunately found this out the hard way! In
our early modding experiences, during the 80's, we fell for the gimmicks
too!
Can Unorthodox Racing® products seem expensive?
Sure but when you realize what determines the price of a
quality product, like UR, you begin to appreciate its true value.
First and foremost there are development costs which in our case started
accumulating years before we even incorporated or even sold our first
product. We spent close to $100,000.00 in man-hours, equipment, software, and materials in the mid-1990s. Then there are all the other costs
before we opened our doors to sell in May of 1997. Incorporation,
registering our name as a trademark, insurance, website development
costs, lease costs for our facility, electric, water, gas, worker's
compensation, disability insurance, and credit card processing. We haven't
even paid any salaries yet, nor the matching taxes for those salaries,
payroll taxes, health insurance, and a 401k program. What it comes down
to is we spend over $50-75K just to open the door each year, not
including salaries.
We've heard many numbers thrown out
over the years by armchair experts about what things should cost and
what profit margins are. The best one we've heard, which was focused at
our pulleys, was a 300% profit margin all said and done. If that was the
case we would have been retired a long time ago! The fact is that
profit margins are nowhere near that percentage unless, of course, you
are a manufacturer of clothing, jewelry, beauty, software, or
computers. I would like to know if these armchair blabber mouths even
justify the filth they spew. We are tired of the baseless, clueless crap
these jealous hatemongers throw out for other impressionable
clients to read and stew over. Many of these clients don't have the
experience to realize these blabbermouths have no idea what they are
talking about.
What's even worse is the copycat manufacturers try to convince you that their products are ok through marketing lies and propaganda. Our favorite lie is that underdrive pulleys are bad for your engine. There couldn't be anything further from the truth than this insidious marketing myth! We specifically test every vehicle we make underdrive pulleys to make sure that with everything turned on in the vehicle that
voltage stays over 12 volts. No other manufacturer, copycat, can claim
this level of testing. This testing includes items you would never have
on at the same time and it also includes having an additional draw of up
to 600 watts RMS or
an equivalent lighting or auxiliary electrical draw. In special
circumstances, some modders need electrical output above these
levels or because they have bolted on an aftermarket supercharger, and
from them, we make stock-diameter crank pulleys. We were the first to
bring these stock-diameter pulleys to the market in 1999 for cars with
these special needs. Our second favorite lie is that copycat pulleys
are lighter than UR MAXX Power pulleys. We are always lighter than the competition
and we focus weight reduction measures on the outer diameter of the
pulley where they have a greater effect on the moment of inertia. A
comical fact about weight reduction is it means more machining which
means higher cost which is impossible at the prices the copycats
charge.
What it comes down to in the end
is if you can't currently afford to buy a quality brand don't go out and
buy a cheap copycat because you'll end up paying twice to do it right.
Save your money and try to be patient which will save you a lot of
hassle and aggravation in the long run. Realize with pulleys you are
bolting on a critical component to your engine so it is not the place
you want to cut a corner. UR parts cost what they cost because we take
the time to design and manufacture them right from US-made materials
ensuring proper strength and most importantly balance. No other brand
can make these claims. UR has been making pulleys since 1996, we always
keep our customer's best interest first and we back it up with 5 5-year
guarantee. In the end is it worth it to save a few bucks when compared
to the thousands it will cost you to repair the damage inferior parts
will cause your engine? Maybe the part won't cause any damage, maybe the
engine can handle the inferior quality but is it worth the chance?
UR Response to "The Danger of Power Pulleys & Understanding the Harmonic Damper" by Steve Dinan
Before making such a subjective
judgment with such wide implications it is important to recognize the
fact that long-term real-world use outweighs theoretical assumptions.
Simply stated the UR staff spent two years doing pre-production testing
before our pulleys were offered to the consumer. Coming from a domestic
V8 modding background we were also concerned about the ramifications that
the small displacement domestic & import crank pulleys were
dampers. We have worked with engine builders, many of whom have been in
the industry since the mid-fifties. The founder’s brother-in-law even
worked for Honda, as an engineer in engine durability testing, during
our product development period. He was instrumental in our understanding
that the factory crank pulleys were for occupant NVH control. Meaning
at the most basic level they were designed to reduce and quiet the
accessory drive-related noises the vehicle occupants hear in the car's cabin. We have been a trusted aftermarket manufacturer for over 20
years and our customers have accumulated billions of miles using UR
pulleys. Not once in this period have we ever had even the slightest
problems with engine longevity. The fact is if there were a
problem with our pulleys we could never have kept it from the public
because of the Internet, we would have disappeared within 12 months or
less after the launching of our pulleys on the market. Unfortunately
because of fear and marketing spin by damper manufacturers, we have been
the brunt of many urban myths and legends around the Internet. It
always seems to be that someone's cousin whose girlfriend’s brother has a
friend who had a problem with a UR pulley. Needless to say, we never
get a phone call, which we would think would be the first thing an owner
would do if they have a problem with our pulley or any product that
supposedly caused a problem. Remember the old adage “Believe none of
what you hear and only half of what you see.” The UR founder spoke with
Steve Dinan and he apologized to him for any problems his article may
have caused as he never intended the article to be directed toward UR
pulleys. Unfortunately, once the cat is out of the bag, even though it
didn't apply to UR the damage was done. Since that time we have always
focused on educating the end user about the UR facts.
The first mistake with Steve Dinan’s
opinion is the majority of the power gains from pulleys come from
underdriving. The majority of gains from UR MAXX Power pulleys, 85-90%, come from
weight reduction or removal of rotational mass from the crankshaft. We
also do not cause problems with accessory output either, as each kit we
manufacture is tested to maintain factory-specified output (voltage,
engine/cabin interior cooling, and power steering assist). So each
vehicle underdrive is tailored to maintain factory specs and does not
exceed 20% underdrive. This is important as CARB (California Air
Research Board) made it clear to us as long as we do not push beyond 20%
underdrive we will remain street-legal by maintaining factory output
specs. The second mistake in Steve’s opinion is the power gains from pulleys
are small. UR pulleys see gains from as little as 5 HP & 3 ft/lbs on
a 1993 Civic with a 1.5L SOHC 8V engine to 37HP & 45 ft/lbs on a 1990
300Z Turbo. Heck on the E36 BMW M3 we regularly saw 5-9 HP on a stock
motor and from 13-18 HP on boosted versions.
In our early years, we worked with
many SCCA Speedvision race teams on many different vehicle
models. One was Last Minute Racings E36, driven by Alain Chebeir. Last
Minute Racing ran our 4-piece pulley kit including the crank pulley for
the entire 1999 season. Not once did he ever encounter a problem with
our pulleys. We also worked with The Wheel Source/Hikari Supra, driven
by David Schart. They ran our pulley set for the entire season making
500-550 HP compared to 320 HP stock. They never had any problems with
our pulleys. We also worked with Trac Racings two VW's, running the VR6
engine. They have run our pulleys for two seasons now with no problems.
We also worked with High Speed Racings two VW's and they had no problem
whatsoever. All of these teams have disassembled their engines at
various times throughout their race seasons and have found no abnormal
wear or crankshaft cracking. Now those were just the road race teams. We
also work with many drag racers (Vinny Ten, Adam Saruwatari) and Rod
Millen Pikes Peak Supra, and none of them have ever had problems. At the
time of Steve's article release, we had over 100+ sets in the field on
street, strip, and track BMW's including many models with turbos
installed.
Steve's association on the stock
crank pulley being the primary damper is incorrect. But maybe given the
problems the Turner Motorsports Speedvision cars had with pulleys, we
could see where Steve got off on the wrong track without knowing the
facts. The Turner vehicles were running underdrive pulleys from another
source. Interestingly enough there is a story behind why they even
knocked off our pulley. We had originally engineered two designs for the
BMW crank pulley. One crank pulley design used the factory six-bolt hub
and the other design was a one-piece replacement of both pulley and hub
sections. We sent this one-piece design to Mr. Turner for evaluation.
The main idea behind this one-piece design was to eliminate as much
weight as possible which meant the steel hub had to go. Unfortunately, this design had a problem because the aluminum would crack in the corner
of the keyway because of the torque being so high on the bolt. Mr.
Turner instead of letting us know this detail decided he would not tell
us. We found out at about the same time from another local owner we
worked with. Mysteriously the following race season, with the copycat
pulleys on their cars they began to have crank cracking problems.
Multiple motors were broken from what we understand. We were able to get
a sample of the pulley they used and the machining quality was
frightening not to mention the pulley was unbalanced. Turns out the
company Turner worked with was cutting the cast factory timing ring off
the stock pulley and simply remounting it assuming the ring was
balanced. When we made our pulley we laser cut the timing ring and
checked the balance during the machining process and after assembly.
It unfortunately comes down to the
old adage that you get what you pay for when it comes to quality. There
are offshore and onshore copycats of our pulleys out there. All of
these products are sub-standard but why do enthusiasts keep buying them?
Unfortunately, it's a lack of understanding of the problems these inferior
parts can cause and plain old dollars and cents. UR pulleys are more
expensive because we don't compromise the design of our pulleys in any
way. UR pulleys are always the litest, they have the finest finish, are
perfectly balanced and we back them up with the longest warranty (5
years) which is also transferrable. Our crank pulley and pulley sets
include the part# of the necessary belt/s for installation. We only
recommend the use of Continental Elite belts as they use the best
materials, have the most innovative design for quiet running, and last
the longest. For cars that have an engine where the crank pulley rides
and oil seal we press onto the pulley a 316 stainless sleeve that will
never corrode and we include a new SKF oil seal. SKF is a leading global
supplier of bearings, seals, mechatronics, lubrication systems, and
services.
One other important issue not
acknowledged by Steve is how this ultimately ends up being a rather
random attack on a specific performance adder without looking at power
adders in general. So let’s get technical about this issue and look at
how all power adders must be looked at under a more rigid standard.
Based on factory testing and design even changing something as simple as
the oil to non-factory tested oil puts the power plant or driveline
into a completely different set of parameter results. It seems a stretch
but we know from first-hand discussions with the OE's this is true.
This can be seen from a slight viscosity change which results in an
increase or decrease in engine power output. Another example could be
aftermarket intake systems. By increasing the intake airflow, response
parameters are changed to some completely different set of parameters
from what the OE’s intended in stock form. This does not even take into
account the change in intake resonance frequencies, which again creates
deviations from the OE design and will very likely increase engine
throttle noise changing occupant NVH levels. This does not even take
into account that the engine may make more power which again leaves us
with a deviation from the parameters the OE’s designed the engine to be
within. Since Steve happens to like adding superchargers to normally
aspirated engines we need to look at forced induction. Boost means more
power, which in turn means more engine and drivetrain stress. The OEs
never designed their normally aspirated engines to be used in
conjunction with these power adders. Driving a supercharger puts more
stress on the front of the crankshaft. Turbos put more stress on the
exhaust valves from back pressure and heat. Turbos can also be trickier
as far as boost control goes, tending to spike which causes severe
engine strain. This additional stress was never included in the OE
design of the crankshaft or pulley system. If the factory pulley were a
damper the additional stress from any modification let alone adding
boost would negate any damper function the factory pulley supposedly
had. We can go on and on with how non-factory parts, even regular
service parts that are non-factory can affect a vehicle. The fact is
end users want more power and they assume the risks. All the products
they use to achieve these improvements never entered into the engine's
original design equation.